The Brand Design Deck is an educational conversational tool designed to foster deep, meaningful conversations between colleagues, friends, and strangers with the purpose of facilitating the ideation of relevant aspects of brand identity through a visual mood board. The deck contains a series of visual element cards and unique parameter cards that nurture an intentional design process and help everyone have a conversation around the topic.

Understanding how to ideate an integrated brand identity can be highly challenging. The Brand Design Deck provides moderation and support throughout the design process, facilitating intentional and purposeful design choices, so as to determine a brand identity that directly communicates to people’s subconscious. Associated with the cards, there are psychological, historical, and cultural meanings to be referred to for additional insight.